October 23, 2017 WUI

Is online the new site of IPA Photo Agency


IPA raises its commercial strength by leveraging API technology.

With the launch of the new site, IPA (www.ipa-agency.net) wanted not only to renew the graphics but above all to create the conditions to expand its offer and provide better service to its customers.

All the contents of the IPA partner agency network are now accessible within the site by performing a single search.

MomaSoft, a technical partner of IPA, has made available a new software module that interfaces with the agency’s local archive and the remote archives of its partners via API. This allows cross-searches to be made on all related archives, presenting aggregated results within the site from which the search was generated.

This new way of operating benefits from IPA, its customers and its partners:

 

  • IPA extends its offer and consequently sales opportunities;

  • IPA customers can benefit from a broader offer;

  • Partners expand their sales channels and keep track of files: they do not have to send files in high resolution and if they share the archive – all or part – through a MomaPIX site, they can at any time access the sales report made on the IPA website;

 

IPA provides an archive of over 300 million images, ranging from news (politics, gossip, sports, etc.) to stock creative (lifestyle, food, beauty, living etc.), as well as a low budget microstock collection more than 60 million images.