GUCCI
MILANO FASHION WEEK ’24
TARGET
type
brief
Client
Gucci
Location
Service Offered
Photographic coverage for Milan Fashion Week ’24, Men’s Fall Winter ’24/’25. Type of shots and photographic coverage with an exclusive focus on street style arrivals of guests and talents at the party.
PHOTO SELECTION
publication channel
project phases
brief meeting
Discussion with the Gucci PR Team about the objectives to be achieved and the different types of shots to be taken.
TEAM IPA E produzione
IPA Team: project manager and remote photo-editor, 2 dedicated photographers on-site.
Production: photos and post-production of the images selected by the Client in the formats required for Social media channels (vertical and square for IG stories and posts) and Web (16:9 and square for desktop and smartphone), and for distribution to the press post-event.
CLIENT FEEDBACK
Appreciation for the execution of street style, reflecting the photographic style of Gucci and the timely delivery of images for worldwide press distribution in real-time, during Fashion Week.