TARGET
Digital Publishing
TYPE
Web content production & management
brief
Original recipes created by industry experts
PUBLICATION CHANNEL
Web: buonissimo.it
project phases
BRIEF MEETING
Alignment between the Project Manager and client representatives for sharing objectives and types of content in line with the editorial plan.
TEAM AND PRODUCTION
TEAM IPA: Project Manager, Web Content Manager, journalist/copywriter specialized in the food sector, SEO specialist.
Production: Continuous development in line with the shared editorial plan, of recipes and tips. The recipes are produced with an SEO focus. Additionally, illustrations and photographs are used for optimal indexing on search engines, aimed at constantly increasing the traffic entering and exiting the site, thanks to specific sharing tools.