ITALIAONLINE
QUIFINANZA.IT
LIFESTYLE
TARGET
Digital Publishing
TYPE
Original multimedia content produced by industry experts
brief
The dictates of fashion, the well-being of body and mind, work-life balance, trends to watch, and style tips. Businessmen who have made and will make history in Made in Italy. The main trends in men’s fashion and real-time updates on the “fashion industry” (rotations of managers and creatives), through articles, galleries, and videos.
gallery
PUBLICATIONS
PUBLICATION CHANNEL
project phases
BRIEF MEETING
Alignment between the Project Manager and client representatives for sharing goals, types of content, and frequency of updates.
TEAM IPA AND PRODUCTION
IPA Team: PM, web designer, copywriter, SEO Specialist;
Production: icreation of articles, image galleries, and editorial video clips for the web section dedicated to Lifestyle, with news and information about the world of Fashion and Luxury in general.
Thanks to an alphabetical index and 6 distinct categories, users can access information immediately.
The content produced is SEO optimized, using specific tags on industry trends, in order to increase incoming traffic.
Result: rising ranking and increased visibility of the Lifestyle section on search engines.