PINKO
VENICE FESTIVAL’23
TARGET
TYPE
Brand event
brief
Client
PINKO
Location
Venice Film Festival’23
Service Offered
Photographic coverage of the PINKO brand event: “Celebrating Cinema – Celebrating Women”, during the Venice Film Festival 2023.
photo selection
publications
publications channel
Press, institutional social channels (FB, IG), institutional website.
project phases
BRIEF MEETING
Discussion with Pinko’s PR and Social teams on the objectives to be achieved, the various types of subjects and guests to be photographed, and the channels for photo publication.
IPA TEAM AND PRODUCTION
IPA Team: producer, remote photo-editor, dedicated on-site photographer. They planned and executed according to the client’s briefing requirements.
Production:Types of shots and photographic coverage of arrivals, setup, cocktail + dinner, and individual guest shots.
Photos : street style, arrivals, and atmospheric guest photos in Total Look Pinko outfits.
Setups : full views and details, prominently featuring the PINKO brand, the evening’s brand sponsor.
Real-time activities: image editing and live selection for real-time social media publishing. Sharing edited shots for post-event press distribution.
IPA Support to Pinko PR Team:: lThe photos produced were distributed in real-time to all our national/international clients and partners through our internal distribution channels and the IPA Editorial archive.
CLIENT FEEDBACK
Satisfied with: availability, flexibility, and promptness in the briefing and event location inspection phases, and on-site compliance with delivery timelines.