Services for Luxury sector: Premium Fashion Brand


We are the leading photographic agency in Italy for the publishing market. In recent years we have carved out an important role for ourselves in the Luxury sector , in relation to Premium Fashion Brands.

With a focus on the most important  Italian and international events in the Entertainment sector (Film Premiere, Venice International Film Festival, Cannes Film Festival, Sanremo Film Festival, Oscars, Golden Globes, MET Gala), in addition to special events organized by the brands , we offer and produce the best photos and videos, of the most important national and international celebrities , to cover the event and/or street style.

To date we collaborate with over 50 clients including: Gucci, Maison Valentino, Dolce & Gabbana, Fendi, Versace, Bottega Veneta, Miu Miu, Off White, Genny.

Some of our numbers:
  • 56 Fashion Houses that buy from IPA;
  • 40+ international photo agencies represented;
  • 25,000 images of the most important international events received every day;
  • 27 photographers and video-makers in Italy.
Want to know more?
Set up a call with Livia, our contact person for the Fashion Houses.

Alternatively, Click here to leave your data and be contacted.



We offer a personalized service for each individual customer. Our team selects and proposes to the brand, in real time, the images of Celebrities present at the most important national and international events , which we publish daily in our archive, received from over 40 partners including: Shutterstock, Splash News, Abaca, Sipa USA , Press Association, Instar Images.


Each of our customers’ contacts is for us, first of all, a person in his own right, with his needs and requirements, urgencies to unmark and critical issues to resolve. Starting from this assumption, we do THE IMPOSSIBLE every day to always be by your side , in real time, in order to ALWAYS and IN ANY CASE satisfy the expectations of our customers. Essential conditions for us, in order to create a relationship of trust based on empathy, availability, professionalism and competence. Relying on us for your images (photos and videos) means being able to count on:

  • an Italian team of expert photo-editors in the sector , available to answer your questions and find the right solution for every need;
  • exclusive support , thanks to the support of a dedicated photo-editor , throughout  the operational phase, from research to the selection and purchase of images;
  • receiving real-time image proposals from celebrities, which we believe are interesting for your brand;
  • after-sales support, both administrative and legal, as regards the copyright and use of the purchased images;
  • an effective support for your Press Office, for a capillary dissemination of images on the media.

The Assignment service provides photographers and video-makers, available for your brand, to fully cover the following activities:

  • Street Style Celebrity Sightings​​;
  • Red Carpet ​: snaps and shots of the total look, details​, slow motion video;
  • Celebrity Portrait ​and editorial diffusion;
  • Opening, cocktail party, brand event;
  • Catwalk​;
  • Backdrop​;
  • Front row;
  • Backstage.

The images are used by our customers on the main communication channels : Web, Social, Press. 

Our Press Distribution Circuit

Thanks to the distribution to our editorial clients and the support of our national and international partners, we are able to disseminate the images produced in a capillary way on the generalist and sector media, in over 40 countries.

Look at our case-studies

Venice, Dolce & Gabbana Event, Sara Foster

Book a call with Livia

Book my day and time you prefer!
You can ask our contact person for the Premium Fashion Brand sector, all the information you want about the services offered to our customers.

Alternatively, leave your details to be contacted