TARGET
TYPE
Location proposal and photo shooting
Brief
Client
Location
Macerata
Photographer
Sergio De Riccardis
GALLERY
PHOTO INSERTION OF “MEDITERRANEA” PRODUCT FOR OUTDOORS
(Drag the arrows left and right to see before and after insertion)
PUBLICATION OF THE PHOTO SHOOT ON THE WEBSITE
PUBLICATION CHANNELS
Print catalog and digital channels (website, social media).
project phases
BRIEF MEETING
Sharing with the Tagina marketing team the purposes of use and the different types of indoor and outdoor images to be produced through the shooting:
TEAM IPA AND PRODUCTION
IPA Team: producer, photographer, photo-editor.
Location search: We handled selecting and proposing to the client a series of locations in line with the request: a rustic Tuscan farmhouse or similar with a pool, with shots to be taken both indoors and outdoors. The shortlist we selected was presented to Tagina’s Marketing Office, which chose the location in Macerata.
Production: The images to be produced were aimed at promoting the product named Mediterranea. The shooting was carried out in one day. The Marketing Manager of Tagina was present at the beginning of the shooting to share with our team directions and objectives of the production. The images produced were delivered to Tagina, which independently carried out the photo insertion work of the Mediterranea product.