VANITY FAIR ITALY
“20 YEARS CELEBRATION”
target
Luxury
type
Brand event
brief
Client
Vanity Fair Italia
Location
Teatro Lirico, Milan
Service Offered
Photographic coverage (two backdrops – photocall – atmosphere and sponsors) of the promotional event for the celebratory film “Cover Story – 20 years of Vanity Fair”.
photo selection
publications
PUBLICATION CHANNEL
PROJECT PHASES
BRIEF MEETING
Vanity Fair shared a project document followed by a briefing later in the day to define: details, call time, people involved and event contacts, scheduling and activities of partners to be photographed, FTP channel for real-time photo submission, photo wall design, and its placement.
IPA TEAM AND production
IPA Team: producer, three photographers (Manuele Mangiarotti, Simone Comi, and Andrea Raffin), two assistants, two photo-editors.
Production :IPA handled the photographic coverage of guest arrivals by car, the photowall with celebrities, and the atmosphere in the foyer in the presence of sponsors. As requested by Vanity Fair, the post-produced photographic material was delivered by 8 AM the morning after the event.