HARRODS
ALBERT BOGASSIAN PRIVATE JEWELLERY COLLECTION

BRIEF MEETING

We received the brief from the photo editor of Harrods, to define the mood of the shoot. We received a detailed mood board in which the number of pictures to be taken and the tone of voice to be given to the images were indicated. Portrait of the owner, a prominent jeweller and the need to highlight his private collection.

TEAM IPA and production

Team IPA living: producer, fotografo​ Fabrizio Cicconi​, photo editor

Production: IPA Living production contacted the photographer and the location owner and organised the shoot. Once the shoot was realised, editing was done by the photographer and IPA Living’s photo editor sent it to the magazine’s photo editor for publication

Location: Zurigo