IPA edit

Editorial content and communication projects for companies and publishers

IPA Edit is the division of IPA Srl dedicated to content creation and integrated communication.

Built on IPA’s experience in the publishing industry, today it supports publishers, brands, companies, and institutions in the development of content and communication projects.

We work with an editorial approach, designing and producing written and visual content for marketing and communication purposes. We create materials designed to live across different channels — from websites and social media to editorial projects and corporate materials — using the most effective formats for omnichannel communication.

Our in-house team manages every stage of planning, production, and coordination, ensuring consistency, quality, and continuity over time. Alongside this, we collaborate with a network of specialized partners for website development, editorial communication, and marketing activities, while always maintaining a unified vision of each project.

HOW WE WORK

Every project starts with a dedicated point of contact.

A dedicated Project Manager will be your main reference throughout every stage of the process, from the initial briefing to the final delivery.

Based on the content to be developed and the target channels, we assemble the most suitable team by involving both in-house professionals and specialized partners. The Project Manager coordinates all activities, ensuring consistency, timely delivery, and high-quality results.

Throughout the project, you will be kept informed on the progress of the activities and involved in key stages, while all content production will be supervised by the PM on your behalf, in line with the agreed timelines and standards, ensuring a result that fully aligns with your objectives.

PROJECT PHASES

Phase 1: Listening, Analysis and Briefing

Listening and defining objectives, content, and target channels.
Alignment on timelines and operational methods.

Fase 2: Planning

Team setup and activity planning.
Alignment meetings with the operational team to share the project vision, objectives, and structure.
Content development, including review and approval stages.

Fase 3: Delivery and Publishing

Delivery of the content and publication across the agreed channels, according to the defined process.

Fase 4: Maintenance and Updates

Ongoing technical management and maintenance of the website.
Continuous content production based on the defined editorial plan, including consultation and approval stages before publication.
Regular updates of the editorial calendar for blogs, social media, and communication activities.
Monitoring of key KPIs.