ITALIAONLINE
QUIFINANZA.IT
BIOGRAPHIES
TARGET
Digital Publishing
TYPE
Website section
brief
More than 250 constantly updated biographies of key figures, both Italian and international, from the worlds of politics and economics, past and present.
GALLERY
PUBLICATIONS
PUBLICATION CHANNEL
project phases
BRIEF MEETING
Alignment between the Project Manager and client representatives to share objectives, types of content, and update frequency.
TEAM IPA AND PRODUCTION
IPA Team: PM, web designer, copywriter, SEO Specialist;
Produzione: The web section dedicated to the most relevant figures in politics and economics is structured as a Blog with search filters that facilitate the selection of the preferred profile. Thanks to an alphabetical index and 6 distinct categories, users can access information immediately. Additionally, a detailed SEO strategy based on the use of thematic tags has allowed QUI FINANZA to significantly increase incoming traffic, thanks to the indexing of biographies updated in real-time according to daily events.
Result: rising ranking and increased visibility of the portal on search engines.