JANELLI & VOLPI
PHOTO ARCHIVIO
PHOTOINSERTIONS
TARGET
TYPE
Photos from IPA editorial archive for photo insertions
Brief
Client
Jannelli & Volpi, since 1961 a leader in Italy and abroad in the wallpaper sector.
Service Offered
Consultation for the selection and purchase of images from the Ipa Living editorial archive for product photo insertions.
Photographer
IMAGE PURCHASED FROM OUR ARCHIVE AND POST PRODUCT INSERTION (WALLPAPER)
(Drag the arrows right and left to see before and after insertion)
TIÉBÉLÉ LINE: PUBLISHING IMAGES ON THE OFFICIAL WEBSITE + CATALOG
PUBLICATION CHANNELS
Print catalog and digital channels (website, social media), promotional material.
project phases
BRIEF MEETING
Sharing with client representatives the purposes of use and the different types of images to be selected.
TEAM IPA E produzione
IPA Team: photo-editor.
Activity: supporting the client during the image selection and purchasing process. The search considered the instructions received regarding: style, setting, and preferred colors of the location.
The selection of images focused on those with wall perspectives that facilitated and best highlighted the product to be inserted through photo insertions in post-production. High-resolution images were sent with a property release for use on the identified promotional channels.