JANELLI & VOLPI
PHOTO ARCHIVIO
PHOTOINSERTIONS

TARGET

Covering

TYPE

Photos from IPA editorial archive for photo insertions

Brief

Client

Jannelli & Volpi, since 1961 a leader in Italy and abroad in the wallpaper sector.

Service Offered

Consultation for the selection and purchase of images from the Ipa Living editorial archive for product photo insertions.

Photographer

Montse Garriga Grau

IMAGE PURCHASED FROM OUR ARCHIVE AND POST PRODUCT INSERTION (WALLPAPER)

(Drag the arrows right and left to see before and after insertion)

TIÉBÉLÉ LINE: PUBLISHING IMAGES ON THE OFFICIAL WEBSITE + CATALOG

PUBLICATION CHANNELS

Print catalog and digital channels (website, social media), promotional material.

project phases

BRIEF MEETING

Sharing with client representatives the purposes of use and the different types of images to be selected.

TEAM IPA E produzione

IPA Team: photo-editor.
Activity: supporting the client during the image selection and purchasing process. The search considered the instructions received regarding: style, setting, and preferred colors of the location.

The selection of images focused on those with wall perspectives that facilitated and best highlighted the product to be inserted through photo insertions in post-production. High-resolution images were sent with a property release for use on the identified promotional channels.